Lightroom is a tremendously powerful piece of software, but there’s no way for Adobe to satisfy all the needs of every customer. That’s where plugins come in. There are tons of plugins for giving your photos a certain look, but there are also plugins for publishing your photos. Here’s the difference between publishing and exporting, as far as I understand it:
- Exporting saves the input picture (usually RAW format) as a JPEG after applying whatever development settings you have selected. That JPEG can be included in your collection, but it’s basically a separate file at this point. Yes, you can “stack” it with the RAW file, but that functionality is out of the scope of this post.
- Publishing creates a JPEG as well, but Lightroom keeps track of changes to your published images and can sync changes between the published images and the RAW images in your collection.
For example, if you export 0001.raw as 0001.jpg, then upload 0001.jpg to Flickr and then delete 0001.raw, 0001.jpg will remain on Flickr. However, if you publish 0001.raw to Flickr and then delete 0001.raw, then 0001.jpg will be removed from Flickr. Other development settings can be synced with publish as well.
Your workflow may not benefit from this functionality, but I like working this way, specifically while publishing to my hard drive. This gives me the option of having a mirrored set of smaller web-friendly JPEG’s (3200px at 60% quality) that stays in sync with my collection. I can then sync that directory with my cloud service of choice without paying out the nose to host the RAW files. This mirrored set stays synced even if I go back and delete or edit a photo from 2008.
Lightroom’s publish functionality doesn’t mirror your folder structure by default, so I use the Folder Publisher plugin from Jeffrey Friedl. He offers several other “goodies” for Lightroom including several other publishing plugins. Check them out and see if you can’t make your life a little easier.